The Times of India is number one English daily of India. It has recorded a massive readership base in 2012 readership survey. At present, it caters 76.52 lakh readers. It is published by one of the largest and well known media group, Bennett, Coleman and Co Ltd. This prestigious newspaper is ruling the heart of millions of Indians by mingling news stories with the changing needs. The brand is satisfying each and every need of advertisers since ages with the motto of best return on Investment.
Why advertise in Times of India
The Times of India is foremost choice of advertisement due to its unsurpassed popularity. The Times of India advertising ensures great response of readers. The newspaper presents lots of opportunities before advertisers:-
- If your marketing communication goal is to create high brand awareness in pan India then Times of India should be included in your media plan.
- The Times of India advertising prove helpful to target the advanced urban population of prime Indian cities.
- TOI advertisement rates complement its brand loyalty and massive reach.
- It is recommended to publish Times of India advertisement in display format to attain quick response and long lasting brand building.
- The Times of India classifieds advertisement section is appropriate for all categories of ads. You can give advertisement in Times of India supplement to promote your offering among specific sections. For instance- its Education Times supplement is appropriate for all kinds of educational and recruitment advertisement.
If you want to give Property advertisement in Times of India then include Property Times in your media plan. Times Ascent should be chosen for all kinds of recruitment advertisement.
The brand and its popularity
The Times of India, a leading daily English newspaper, is owned by leading media group, Bennett, Coleman & Co Ltd. TOI covers large section of Indian population through its multiple editions and supplements. This esteemed newspaper shares golden history. Its foundation took place in 3 November 1838 as Journal of Commerce and Bombay Times in Bombay. The popularity of this brand can be estimated for the fact that IRS has proclaimed that its readership has reached till 74.71 lakhs.
The brand has gained the trust of millions as it always covers true stories and gives in-depth information about these stories. The eminent journalists of this newspaper have always helped the brand in deepening its root in Indian society by covering news stories without the influence of powerful people. This notable newspaper has always tried to bring the change in society through its news stories and social initiatives. Lead India and Aman Ki asha are most effective initiatives of Time of India that have started with the aim of bringing positive change in society.
The target audience of Times of India is youth population and business people of India. It not only covers major stories from politics, sports, Business and entertainment but also entertain readers by covering all niche segments. The brand gives emphasis on stories related to each section of lifestyle, technology, real estate, education and many more. The brand covers these stories through its multiple supplements such as Times Ascent, Times Property, Times Education, Times wellness, Times Drive etc. These supplements are also prime choice of advertisers for newspaper advertisements.
The brand has maintained its pan India presence through its multiple editions. The brand covers all the metro cities as well as small cities of India. The circulation of Times of India is in Delhi, Mumbai, Banaglore, Ahmedabad, Chennai, Hyderabad, Kanpur, Kolkata, Pune and Surat. The other major cities covered by Times of India are Chandigarh, Lucknow, Nagpur, Jaipur, Gurgaon, Indore, Patna, Rajkot, Thiruvananthapuram, Tiruchirappalli, Ranchi, Guwahati and many more.
In northern regions, leading newspapers like Hindustan Times, Dainik Jagran, Amar Ujala are challenging the dominance of TOI while in Southern regions; The Hindu and Deccan Chronicle are trying to threaten TOI.